I took away a few things from this:
- First, as I've been saying for ages now there was a dramatic shift in ebook sales for Nov and the "good times" continued through about March where sales stabilized rather than increase dramatically month to month. I saw this first in my husband's Riyria Revelations sales, which went from 1,000 sales per month in September to 10,000 a month for Nov-Feb. November was the first month that most of the "top selling" indies saw their first significant increase in sales including: Hocking, Locke, and Konrath
- Second, in 2009 ebooks had not crossed over to the mainstream in anyway and for most of 2009 (including the X-mas season) remained relatively flat
- Third, April - June seems relatively level at about 13% - I suspect when we get this data next year it will show relatively flat until about October in which case I think we'll see similar rises as last Xmas season.
The report also reported that ebook sales in Q1 2011 showed 13% of total book sales (based on Bowker Pub-Track's survey of 6,000 US book buyers.