I’m going to follow Colbert’s lead here and give a “Tip of the Hat” to StoneGate Ink for how they’ve handled Vincent Zandri’s books. As you know I’m always looking for those indie published people who can compete with the big-boys in the Amazon Top 100 at a price point other than $0.99 or $2.99. StoneGate is, as far as I know, the only indie that has done so at my favorite price point $4.99.
All too often, I see someone crack the Top 100 and fail to leverage this to produce some kick-butt revenue (Yes, I’m speaking to you John Locke). StoneGate took Vincent’s The Innocent to the Top 10 and once it was cemented and started a following – they raised the price. Has the ranking fallen, sure it has but even after quite a few days (I didn’t notice the EXACT day of the price shift – but I’ve been watching it for a while now) it’s still in the top 100 and earning $3.49 for every book sold. I’m not 100% sure what the daily sales are at current top 100 rankings but I would venture that it’s selling about 800 - 1,000 books a day so that $84,876 - $106,096 a month - For ONE BOOK! Here’s some ranking data since I started tracking “The Innocent”.
StoneGate still has Zandri’s God Child at $0.99 and it that’s a great strategy. Having one of his books low priced while the other is “right priced” looks good to me. They’re not making a killing on this but it is giving the bargain shoppers something to latch onto and if they like what they find they’ll shell out a few bucks more for The Innocent.
So the moral of this story…make hay while the sun shines. If you are fortunate enough to get your books into the Top 100 don’t squander this leverage. Use it as a spring board to reap some really good revenue. After all – making a living from writing is what it’s all about and I’m sure that Vincent Zandri is making more money published through StoneGate’s small press then he ever did with the larger press he was with previously. This piggy back’s nicely on my previous post about self-publishing helping everyone. I think StoneGate Ink used the techniques of the self-published and in so doing has made a nice bit of profit for themselves and their author – well done!