Wednesday, June 15, 2011

Marketing Tip: bitly - A great tool for tracking interest

I'm really rushed today, but I wanted to get a quick post out. In my re-worked portion of the site is a "Resources Tab". I'll be going over each of these resources in the future but for today I want to discuss one that I can do quickly.....bitly.

This site does two things:
  • Takes a long URL and makes it shorter
  • Tracks clicks to that shortened URL
I suggest that every time you make a link and in particular:
  • When tweeting
  • As a signature in a blog comment
  • As a signature in a forum
That you first make it a bitly link.

It's very simple to use, and like most great things on the Internet is 100% free. Basically you paste your long URL in a box - and it returns you a short URL. As people click on the link, bitly records this information. By watching bitly hits you can see who is interested in what topics.

As I mentioned, I'm rushed today so I'll post on the kinds of results you get from using bitly in a future post. But for now, do the following:
  1. Sign up for bitly.
  2. Take the URL for this post and make a bitly out of it.
  3. Tweet about this post and include the bitly link.
I'll report back in a few days what the results were.

40 comments:

John Twipnook said...

Thanks! I've seen those url links before but didn't know what it was about. Now I do.

David Gaughran said...

It's really great.

It's also very handy for twitter. Not only does it shorten your links, but you can also track how many clicks they got. That way you can see which tweets are popular and which aren't, and modify your output accordingly.

India Drummond said...

I love that some twitter apps, like Tweetdeck, will let you incorporate your bit.ly account information, so when it automatically shortens a link for Twitter for you, it also automatically pins it to your bit.ly account.

The information I've gotten from it has been very useful. It lets me see what my followers actually click on, which has helped me be more "interesting", by tweeting more of that type of thing. =)

I also use it when sharing links on Facebook / my FB fan page. Lets me see how much of my traffic to a particular page comes from social media v. subscribers.

Robin Sullivan said...

@john - there are several services that "shorten" URL's but bitly is the only one I know that provides both shortening AND tracking.

Robin Sullivan said...

@David - precisely - It lets you know when you are "hitting" on something people are intersted in, or whether you're off tangent.

Robin Sullivan said...

@Indra - I didn't know TweetDeck did that - I've used HootSuite in the past but had to use bitly rather than it's shortener. Might be a reason to switch.

And yes - use bitly's for EVERY link you post.

Rob Cornell said...

I didn't know TweetDeck could do that. I just set it up. Thanks for letting me know.

Rob Cornell
Author of Darker Things
Let the world you know meet the world you don't.

Dentist Seo said...

The information I've gotten from it has been very useful. It lets me see what my followers actually click on, which has helped me be more "interesting", by tweeting more of that type of thing.
Dentist Seo

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